The Coaching Model Revenue Teams Are Quietly Outgrowing

Most coaching models assume one buyer, one conversation, one decision maker.

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That’s no longer how deals happen.

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As buying committees grow more complex, reps are expected to navigate conflicting priorities, internal politics, and silent stakeholders — often without ever practicing those dynamics.

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This session looks at why traditional coaching models are falling behind, and how teams are adapting practice to reflect multi-stakeholder reality.

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Key Takeaways

• Why single-persona coaching no longer holds up
  
  
• The cost of under-preparing reps for buying committees
  
  
• How multi-persona practice changes deal confidence
  
  
• When to introduce complexity — and when not to

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Best suited for enterprise, mid-market, and enablement leaders supporting complex sales.

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