Rain Group Brings Spanish-Language AI Roleplay to Latin American Sales Teams
Rain Group is a global sales training and consulting firm that helps enterprise sales teams apply structured methodology through workshops, coaching, and reinforcement programs. Juan David Hernandez and Ana Maria Herazo lead the company's Latin American operations, working with clients in Spanish and Portuguese.
Located
Latin America
Industry
Business Services
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55%
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Book a DemoRain Group works with enterprise clients across industries and geographies. Its approach is built on structured practice: participants learn a methodology, then apply it through coached repetition until it sticks.
In Latin America, Juan David and Ana Maria design bespoke programs for each client. Every engagement has its own scope, its own buyer context, and its own training objectives. That customization model shapes how Rain Group evaluates and deploys any technology that becomes part of a client program.
The Challenge
Rain Group's Latin American clients needed a way to keep practicing between training sessions. The methodology works when participants apply it repeatedly, but almost every AI roleplay tool on the market was English-only. For sales teams who work in Spanish every day, an English-language practice tool created a mismatch that undermined the training rather than reinforcing it.
The commercial structure created a second problem. Rain Group designs independent programs for each client. Adding a technology layer required a vendor that could support separate contracts, separate configurations, and separate data per client, not a single shared account across the full portfolio.
The real question was whether any tool could clear both bars at once: Spanish quality good enough to reinforce methodology, and a commercial model that matched how Rain Group works with its clients.
The Solution
Reinforcing Rain Group methodology in Spanish between workshops
After a client cohort completes a workshop, participants use Outdoo to practice the conversation behaviors covered in training: needs discovery, value articulation, objection handling, and closing sequences. Each client has its own Outdoo account with agents configured around that client's actual buyer types.
Juan David and Ana Maria work with each client's enablement team to define the personas, objection sets, and scorecard criteria before deployment. The roleplay environment reflects the real conversations the sales team has, not a generic sales scenario.
“The quality of the Spanish-language agents was what made this work. Our clients' reps are not practicing in their second language. They are practicing in the language they use every day with their real buyers.”
Scorecard feedback in Spanish that requires no translation
After each practice cycle, scorecard data goes directly to Rain Group facilitators and client-side managers for coaching conversations. Because the output is in Spanish, feedback is immediately usable. Nothing needs to be translated or interpreted before it can be acted on.
The reinforcement cycle, workshop then Outdoo practice then scorecard-based coaching, gives each client a structured way to sustain skill development between engagements. Participants are not left to practice on their own.
“The reinforcement component changes what clients can expect from a training investment. Skills introduced in a workshop do not need to fade between sessions.There is now a structured way to keep practicing in the language the team actually works in.”
Each client runs in its own independent Outdoo instance
Outdoo's reseller model lets Rain Group set up each client engagement as a separate instance with its own agent configurations, scorecard framework, and data. One client's setup is never visible to another. Rain Group retains full control over each environment without running separate vendor negotiations per client.
Client-side managers receive scorecard data in Spanish and use it in post-program coaching without needing Rain Group facilitators in the room. That independence has made AI roleplay reinforcement practical to include as a standard program component across the Latin American portfolio.
“ Each client has their own instance, their own configuration, and their own data.We can offer the same quality of reinforcement to every client without compromising the independence of each engagement.”
The Impact
Rain Group's Latin American clients now have a structured, Spanish-language practice mechanism that continues the work of each training session. The reseller model keeps every client's data and configuration independent, and Rain Group can scale the offering across new engagements without added administrative overhead.
Skill retention between sessions no longer relies on self-discipline
Participants used to leave workshops and apply the methodology for a few calls before reverting to old habits. A structured Spanish-language practice cycle now fills that gap. The reinforcement happens in the language teams actually work in, which makes it feel continuous rather than supplementary.
Independent client instances with full data separation
Every engagement runs in its own Outdoo instance with its own agents and scorecard criteria. No client's data or configuration is shared with another. Rain Group can tailor every element of the roleplay environment per client while managing the portfolio from a single reseller account.
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