Town and Country Pest Solutions Boosts Script Compliance and Sales Productivity with Outdoo

Town and Country Pest Solutions is a leading pest control service provider known for its effective and efficient pest management solutions. However, they faced challenges in ensuring their sales team followed the sales script and in analyzing sales trends to optimize operations.

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To address these issues, Town and Country Pest Solutions partnered with Outdoo, a conversation intelligence platform, to monitor and analyze their sales processes.

The Challenge:

‍1. Sales Script Compliance Issues‍

Town and Country Pest Solutions struggled to ensure that sales representatives consistently followed the approved sales script. Inconsistent messaging led to missed opportunities, unpredictable customer experiences, and reduced sales efficiency.

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2. Lack of Trend Visibility‍

The team lacked a structured way to analyze sales conversations across reps. Without trend analysis, leadership couldn’t identify behavior patterns, buyer objections, or opportunities for optimization — limiting their ability to refine the sales process.

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3. Operational Inefficiencies‍

The absence of conversation insights created bottlenecks across the sales operation. Managers had to rely on manual review and anecdotal feedback, slowing decision-making and affecting overall productivity and customer satisfaction.

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The Solution:

Outdoo's AI-powered conversation intelligence platform enabled Town and Country Pest Solutions to bring structure, consistency, and data-driven insights into their sales process:

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1. Sales Script Compliance Monitoring‍

Outdoo analyzed every sales call and highlighted whether reps followed the approved script. Deviations were automatically flagged, giving managers real-time insight and enabling fast correction. This reduced inconsistency and ensured uniform customer messaging.

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2. Advanced Trend & Behavioral Analysis‍

Outdoo’s analytics engine identified key call moments, speech rate, tone shifts, objection patterns, and success drivers. These insights allowed leadership to spot trends, refine coaching, and build more effective sales strategies based on real data.

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3. Comprehensive Call Recording & Summaries‍

The platform automatically recorded, transcribed, and summarized sales calls — making it easy for managers to review performance, understand rep behavior, and maintain a structured feedback loop.

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The Impact:

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✅ 50% Faster Onboarding Process‍

With structured insights and clear expectations, new sales reps ramped up twice as fast and became productive sooner.

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✅ 35% Improvement in Sales Rep Productivity‍

Data-backed coaching and improved script adherence boosted rep performance, leading to more consistent results across the team.

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✅ 25% Reduction in Training Costs‍

Automated call insights and AI-powered analysis reduced the need for manual training hours, lowering onboarding and coaching costs.

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Overall Result: A streamlined, data-backed sales motion that improved rep performance, operational efficiency, and customer experience.

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Transforming Sales Efficiency with Outdoo (formerly MeetRecord)

“Outdoo has been crucial in improving our sales operations. The ability to monitor script compliance and analyze trends has significantly enhanced our efficiency. The support from the Outdoo team has been exceptional, and we look forward to continued success.”

— Caleb Fabry, President, Town and Country Pest Solutions