Cvent Brings Structured Multilingual Sales Practice with AI Roleplays
Cvent is one of the world's leading event management software companies. It provides venue sourcing, event registration, attendee engagement, and hotel room block management tools to enterprise customers across industries.
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Book a DemoCvent's sales team is large and geographically distributed. Representatives work in English, Spanish, and Italian — and the enablement team needed structured, repeatable practice that worked equally well across all three.
The goal was a phased rollout with a consistent scorecard framework across every region. That required a platform that didn't degrade in quality outside of English, and a vendor willing to build and iterate rather than hand over a product and step back.
The Challenge
Cvent's sales team conducts conversations in English, Spanish, and Italian. The training infrastructure had to serve all three, not just translate English content into other languages, but actually reflect the buyer conversations each regional team has in their market.
The enablement team had already invested time building evaluation criteria, configuring agents, and setting scorecard frameworks. They needed a vendor that could meet those requirements directly, not one that required rebuilding the setup for each language.
Without a multilingual practice platform, representatives working in Spanish or Italian had no structured practice options comparable to what English-speaking colleagues had. Regional managers in Latin America and Southern Europe were coaching from anecdotal feedback and sporadic call reviews, no consistent data, no shared framework, no way to participate in global enablement discussions on equal footing.
The Solution
Multilingual agents built around real buyer profiles
Cvent configured Outdoo roleplay agents with personas modeled on actual buyer profiles: procurement leads, event managers, and operations directors at enterprise accounts. The scenarios covered pre-sales conversations - discovery calls, objection handling, and competitive positioning, in all three languages.
Spanish and Italian agents performed at the same quality level as English agents. The agent library and scorecard framework built for the initial cohort applied directly to all regional teams. No additional language-specific configuration was needed.
“What made the difference was that the Spanish and Italian agents were actually good. We were not asking our non-English reps to accept a lower-quality practice experience just because their language was not English.”
First cohort data validated the framework before full rollout
The first cohort completed approximately 30 roleplays each. Representatives who entered with inconsistent objection handling became noticeably more structured by the end, with scorecards tracking improvement in specific behavioral terms, not general impressions.
That data gave the enablement team something concrete to bring to leadership. The phased rollout extended the same validated model across all regional teams rather than testing a hypothesis at scale.
“The scorecard data from the first cohort gave us something concrete to show leadership. We could point to specific competencies and show improvement across the series.That made the full rollout decision straightforward.”
Consistent coaching visibility across every region and language
Set across multiple regions, consistent coaching can't depend on a manager sitting with each rep after every call. Outdoo's scoring gives regional managers team-level performance data that's directly comparable across language groups — the same format, the same criteria, regardless of where a team is based.
New hires now have a documented ramp path in their working language before their first live quota period. Managers get a starting baseline for each new hire and a consistent way to track development over time.
“For our managers in Latin America and Southern Europe, having coaching data in the same format as their colleagues in North America changes how they can participate in global enablement conversations. Everyone is working from the same framework.”
The Impact
The first cohort showed measurable, scorecard-documented improvement across 30 roleplays per rep. That evidence let the enablement team extend a validated framework to all users, not rebuild it.
Measurable objection handling improvement across all three languages
Participants entering with inconsistent objection handling showed specific, documented improvement by the end of the 30-roleplay series. Scorecards tracked progress in behavioral terms, not general impressions. That data gave leadership something concrete to act on.
Equal practice quality without separate language configuration
Spanish and Italian agents performed at the same level as English agents. The agent library and scorecard framework built for the initial cohort applied directly across all regional teams.
All users on one consistent framework across every region
Representatives practice in their working language against buyer personas that reflect their actual regional market. Managers across geographies compare team performance using the same scorecard criteria. New hires have a structured ramp path before their first live quota period.
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