Whitepaper
The Build vs Buy Dilemma: Cracking the Code on AI Sales Roleplay
AI sales roleplay is now core to rep readiness, faster ramp, and higher win rates. As teams embrace AI for training, leaders must choose: build internally or buy a proven solution.
Using the Outdoo SCALE Framework, this guide helps you assess strategy, capability, agility, legality, and economics to avoid hidden costs and accelerate impact. For CROs, RevOps, and Enablement leaders, it delivers a clear, data-backed path to the right AI training investment.
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About eBook
Key Takeaways:
- Why AI sales roleplay is now essential for rep readiness and performance
- The SCALE Framework for evaluating build-vs-buy decisions
- Hidden costs of building internally, including maintenance, MLOps, and talent
- TCO, time-to-value, and performance considerations leaders must model
- Real-world adoption trends and benchmarks from high-performing sales orgs
- How buying accelerates value for most companies, while building fits only specific enterprise needs
