Why Coaching Effort Keeps Rising — But Impact Doesn’t

Managers are coaching more than ever.
More sessions. More feedback. More time invested.

Yet performance gains are harder to find.

The issue isn’t commitment — it’s focus. Most coaching still spreads effort evenly, instead of targeting the exact moments where reps struggle most.

In this session, we’ll explore how high-performing teams are shifting from broad coaching to precise, objection-level practice that compounds over time.

Key Takeaways

• Why generalized coaching produces diminishing returns
  
  
• How to identify the few moments that matter most
  
  
• Using objection-focused roleplays to drive real improvement
  
  
• Building coaching momentum without adding more meetings
  
  

Built for frontline managers and enablement teams under pressure to do more with less.

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