In this episode of Pitch Perfect, Snehal Nimje, CEO & Co-founder at @OutdooAI, is joined by Srikrishna Swaminathan, CEO and Co-Founder of @factors-ai to uncover how AI, signal intelligence, and GTM analytics are transforming the B2B marketing and sales landscape.
From his early days at InMobi to leading Factors.ai, Srikrishna shares how aligning sales and marketing with buyer intent is the new unfair advantage.
🗣 Topics Discussed:
1️⃣ Journey from InMobi to Factors.ai
2️⃣ Marketing-Sales Misalignment in B2B
3️⃣ GTM Signals and Buyer Intent
4️⃣ Building an Effective Tech Stack for Startups
5️⃣ AI, Attribution & Ad Optimization
6️⃣ Use Cases from Startups to Enterprises
7️⃣ Future of Agentic Marketing Platforms
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